Dongfeng, FAW, Chang'an Automobiles Align to Assay Smart NEVs
Wu Ziye
DATE:  Aug 07 2018
/ SOURCE:  Yicai
Dongfeng, FAW, Chang'an Automobiles Align to Assay Smart NEVs Dongfeng, FAW, Chang'an Automobiles Align to Assay Smart NEVs

(Yicai Global) Aug.7 -- China's three state-owned automakers First Automobile Works (FAW), DongfengAutomobile and Chang'an Automobile are forging closer ties as thecarindustryshiftsgears toward an electric, intelligent, connected and shared future.

This isa consequence ofthe slow development of their independent brands, underperformance and intensifying competition,an insidersaid.

The threecarmakers announced their setup of a joint venture last month for aride-sharing platformthat uses intelligent driving technologiesto offer Uber-style services, state China Daily reported.

This is not the first time they have teamed up, however.The three signed a framework agreement to jointly establish a technology innovation centerinDecember, per which they willinvest in and develop light-weight novel technologies for intelligent, connected new energy vehicles and share their results.

"Private companies such as Geely and Chang'an Automobiles have gained market share and boosted their technology while these large state-owned enterpriseshavedalliedin developing their independent brand products, so they must band together now and cooperate," Zeng Zhiling, managing director of LMC Automotive ConsultingtoldYicai Global.

"Theirprevious business models will be unsustainable inthenew market competition and policies. Propelling their business capacity in the frontier field is thus urgent," Zeng said.

Shanghai-based SAIC Motor has undergone quite rapid growth among the four biggest state-owned carmakers, but the independent brands of the other three have underperformed.

Dongfeng sold 1.9 million vehicles in the first half, up 3.6 percent annually, with joint-venture brands mainly driving growth, while many of its own marques declined in the period. FAW sold 1.7 million vehicles in the first half, up 7 percent per year, and its JV brands also drove its growth.

Chang'an's performance was even more dispiriting. It sold 1.2 million vehicles in the half, down 15.5 percent per year. Both its JV and independent brands declined. It recently issued a performance warning, projecting net profit attributable to shareholders will plummet 63.2 to 67.5 percent per year.

The sluggish performance of their independent brands has prompted the closer cooperation among Dongfeng, FAW and Chang'an, though they have all denied merger rumors.

The initial focus of their cooperation will be NEVs, said Xu Qian, AlixPartners investment consulting director and head of its automotive business in Greater China. Compared with China's leading companies in theNEVsector, such as SAIC, BAIC and BYD, the three parties' deployment in the new energy technology sector is clearly inadequate.

The trio has thus decided to band together to carve out greater market share, reduce redundant research and development and so introduce mature NEVs that are popular in the market, Zeng also noted.

"Thetechnological allianceformedby the three automakers canlowerproduct development costs andtheycan still develop new products independently on their respective platforms.By allyingamid savage competition, they areattemptingtosecuretheirfoothold in the marketplace."

Compared with the three automakers, SAIC Motor,anotherlarge state-owned automaker, has had quite a sound performance.


SAIC'ssales volume reached 3.5 million in the first half, up 11 percent annually.The sales volume ofSAIC Motor Passenger Vehicle, a wholly-owned subsidiary and a self-owned brand of SAIC group,rose over 50 percent.

"SAIC now enjoys the best momentum among the four major automaker groups, and theallianceof the three major automakerswillnot pose a threat to it," Zeng explained. "By cooperatingwith joint ventures, SAIC has absorbedand internalizedmany technologies andhascomparatively sound strategic planning in intelligent andelectric vehicle technologies."

"At this stage, SAIC is less likely to cooperate with theotherthree major automakers, because itis fully ableto follow its own path, but this does not rule out futurecooperation," Zengsaid.

Editor: Ben Armour

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Keywords:   Business Performance,Business Partnership,Industry Analysis,SOE