ByteDance's internal app hierarchy underwent a major reshuffle by September, after short drama app Hongguo surpassed AI assistant Doubao to claim the second place, with 430 million unique users, trailing only Douyin, according to QuestMobile. It marks a swift departure from last year's top three lineup, Douyin, Toutiao, and Douyin Lite, signaling how micro-dramas have overtaken AI and traditional feeds as the new primary battleground for user traffic.