(Yicai Global) Sept. 15 -- First Capital Securities Co. [SHE:002797], a Shenzhen-based innovation securities broker, has denied rumors e-commerce giant JD.com Inc. [NASDAQ:JD] is in talks to acquire a stake in it, saying they are not true.

JD.com's financial platform is in discussions to buy a 24-percent stake of First Capital for about USD1.5 billion, Reuters reported today.

The share price of First Capital rose by more than 7 percent on the news during afternoon trading.

First Capital responded that it is not in any such talks during a Sina Finance interview.

Shares of First Capital declined from intraday highs and ended today's session up 4.17 percent.

Founded in 2002, First Capital is committed to developing all kinds of financial innovation products and focuses on banking business investments. The company has three wholly-owned subsidiaries and more than 40 business units nationwide.