(Yicai) April 15 -- Chinese smart electronics suppliers, including artificial intelligence developer iFlytek and sensor maker Sinocare, have been sharing their overseas expansion strategies at the China International Consumer Products Expo against the backdrop of growing trade risks.

IFlytek has developed intelligent translation and smart office capabilities in Malay, Thai, Arabic, Spanish, and other languages, set up offices in Japan, Hungary, Saudi Arabia, Singapore, and other regions, and started working with local distributors, partners, and universities, Vice President Zhan Wenyu said.

In Singapore, Hefei-based iFlytek has fostered partnerships with government agencies and media organizations to support its overseas business operations, Zhan noted.

Sinocare has expanded overseas by deploying local sales teams and engaging in cross-border e-commerce, Pang Hongyue, director of the Changsha-based company's innovative business department, told Yicai. In fact, it has launched products with different hardware in the European Union and Southeast Asia to suit local tastes, he added.

Sinocare has established multilingual independent websites and opened stores on third-party platforms, such as eBay, Amazon, AliExpress, and Shopee. Its business now covers 135 countries and regions, with jointly operated overseas warehouses in 17 countries.

China’s consumer goods exports have been resilient, with significant growth in some countries and regions, according to a report released by Ernst & Young at the expo yesterday. Cross-border e-commerce has shown strong growth, and Chinese producers of consumer goods are increasingly shifting from simply exporting products to exporting entire supply chains, it said.

Because of rising geopolitical risks, especially US tariffs exacerbating international trade frictions, Chinese consumer product firms are stepping up efforts to build globalized supply chain systems to bolster risk resilience as well as quicken the pace and increase the depth of their overseas expansions, said Lv Chen, global tax head at EY China's overseas investment department.

China's exports of consumer goods rose 1 percent to about USD1.2 trillion last year, with shipments to North Europe, Latin America, and the Association of Southeast Asian Nations soaring 16 percent, 14 percent, and 5 percent, respectively, according to data from the EY report.

Chinese e-commerce platforms have been fast to gain international competitiveness, with the country's transborder e-commerce trade reaching CNY2.63 trillion (USD359.7 billion) in 2024, up 11 percent from the year before, EY’s data also showed.

The fifth China International Consumer Products Expo is being held in Haikou, in the country’s southernmost Hainan province, between April 13 and 18. It has attracted more than 1,700 companies and 4,100 brands from 71 countries and regions.

Editor: Futura Costaglione