(Yicai Global) Jan. 30 -- Heart of the Machine, a Chinese media start-up covering news on the country's artificial intelligence sector aims to improve content quality and expand its community after securing a new round of financing.

The Beijing-based platform, operated by Jiqizhixin Technology Ltd., received B-round investment from several firms including Star Capital, People's Daily Online and iFlytek Co., which also took part in the last round, Lieyunwang reported on its website yesterday.

The firm, which did not confirm the value of its latest funding, operates two accounts on Wechat with 400,000 subscribers in total, while its web-based readership is close to 500,000.

Heart of the Machine is the first domestic media company to focus specifically on the AI, providing high-quality features on the sector, as well as interview pieces.