(Yicai) April 15 -- China has unveiled a series of activities to create an internationally friendly consumption environment, promote the upgrading of consumption, and continue to enhance the attractiveness and reputation of the Chinese market at the fifth China International Consumer Products Expo.

The Ministry of Commerce, National Development and Reform Commission, and four other government departments yesterday launched the consumption boosting initiatives at the CICPE held in Haikou in Hainan province from April 13 to April 18.

Chinese local governments should hold diverse activities and feature events in four major areas to boost consumption and expand domestic demand, according to the above six authorities.

The first area is shopping. Local governments should organize key pedestrian streets, business districts, shopping malls, supermarkets, outlets, and departure tax refund stores to carry out promotion events to benefit people and high-quality product debuts, helping consumers buy goods from all over the world.

The second area is food. Food markets, culinary exchanges, and food expos should be organized, and cuisine lists, food maps, and famous restaurants should be promoted.

The third area is tourism. Local government should promote high-quality tourism routes and release tourism consumption guides listing featured scenic spots.

The fourth and last area is entertainment. Domestic and foreign high-quality theatrical performances, high-standard sports events, and high-quality cultural exhibitions should be held nationwide.

“We will add some business districts to our tourism hot spots, such as Joy City, Nanjing Road, Huaihai Road, and Xintiandi, so people can do shopping while sightseeing,” Zhou Weihong, deputy general manager of Spring Tour, told Yicai.

“For example, the F1 package earlier this year contained both race and tourist attraction tickets,” Zhou noted. “The co-development of cultural tourism, sports events, and shopping is quite conducive to stimulating inbound tourism.”

Editor: Futura Costaglione