Concerts are fast becoming a key reason for Chinese mainland music fans to travel abroad. According to Trip.Com's data, 86% have traveled overseas for a show, while 84% would visit South Korea to see their favorite artists. Demand for concert-and-travel packages is also strong, with 93% expressing interest. Meanwhile, 86% say sharing their experiences on social media is an important part of the concert experience. The figures underscore how live music is reshaping destination choices across Asia.