Chinese Games Domestic Sales Revenue Falls 3.3% in First Half
Fan Xuehan
DATE:  Jul 25 2024
/ SOURCE:  Yicai
Chinese Games Domestic Sales Revenue Falls 3.3% in First Half Chinese Games Domestic Sales Revenue Falls 3.3% in First Half

(Yicai) July 25 -- The sales revenue of China-made games in the country dropped 3.3 percent to CNY117.7 billion (USD16.2 billion) in the first half of this year, mainly due to falling income from some leading older products.

Overall gaming sales revenue in China rose 2.1 percent to CNY147.3 billion in the six months ended June 30 from a year ago, according to a report the China Audio-Video and Digital Publishing Association released today.

China's two-dimensional and casual mobile games markets shrank, the report showed. The former's sales revenue fell 5.4 percent to CNY15.8 billion (USD2.2 billion) mainly because older major games reached their end, while the latter's income dropped 4 percent to CNY16 billion.

China's mobile game market saw a sales revenue of CNY107.6 billion in the first half, up 0.8 percent from a year ago and accounting for 73 percent of the total, with a slight decline in the proportion. Sales revenue of client games rose 2.5 percent to CNY33.8 billion, with its share of the total market growing. Browser games' income continued to shrink, dropping 1.9 percent to CNY2.3 billion (USD317.5 million).

China's console, e-sports, and mini-program mobile games performed well in the first half. Their sales revenue rose 6.6 percent to CNY797 million (USD110 million), 7.2 percent to CNY69.1 billion, and 61 percent to CNY16.6 billion, respectively.

Overseas sales revenue of Chinese games jumped 4.2 percent to USD8.6 billion in the first six months from a year earlier. The US, Japan, and South Korea remained the leading foreign markets for Chinese mobile games, accounting for 33 percent, 15.7 percent, and 8.8 percent, respectively, with Japan's market share slightly declining.

Editor: Martin Kadiev

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Keywords:   Game